From 2015 to 2017, Google saw a 900% increase in searches using the phrase “near me!” Today the words are instinctively typed into searches for everything from pizza to pet stores and pharmacies. It’s also a handy tool for finding a “roofer near me.”
How to Read “Roofer Near Me” Reviews
About 50% of Google searches are for local businesses. Research shows more than 90% of people who make those searches rely on online reviews when making a purchasing decision. Most of us depend on these reviews to make wise buying decisions. They can be particularly helpful when investing in a big home improvement job such as roofing.
The benefits of reading about the experience of a business’ customers are pretty obvious. Online reviews give you a personal insight into a roofing company’s work ethic, professionalism, and customer service. But do you know how to read online reviews to ensure you hire the right roofing contractor? Here are a few of our favorite tips.
Strength in Numbers
Read at least five reviews to get a balanced view of a roofer. More is okay, too, but reading too many can make it difficult to keep track of the pros and cons. Are there more bad than good reviews? Are there multiple comments on a specific aspect like customer service? If a company only has a few reviews, that could be a sign they haven’t established themselves in the area.
Go Beyond Local Review Sites
In addition to reading reviews on local sites like Yelp and Facebook, check out various home improvement contractor review sites such as Houzz, HomeAdvisor, and HomeAdvisor. While BBB accreditation doesn’t matter as much to many people, the consumer advocacy site can be helpful for seeing customer complaints and how they were resolved.
Read Negative Reviews
Every business will have an unhappy customer now and then. A lousy experience often drives people to vent their frustration online with a negative review. If there are a lot of reviews citing the same poor service, that’s important to pay attention to. More importantly, though, is to look at how the roofing contractor responded. Were they polite and professional? Did they offer to make things right? Do they clearly explain what happened?
Find the Commonality
If you read enough reviews, you’ll likely start to see a pattern emerge of who the roofing company is and how they operate. Seeing many customers sharing the same positive opinion about a roofing contractor can give you more confidence that the contractor can be depended on.
Advantages to Hiring a Local Roofer
When searching for the best roofing contractor “near me,” there are plenty of online sources at your disposal. If you’re looking for a Florida roofing contractor with a super friendly and knowledgeable team, Sunflo Roofing is here to fulfill all your roofing needs.
We understand the value of building customer relationships and strive every day to deliver superior roofing services and excellent customer service. Get in touch with us online today to schedule a free roof inspection, or call us at 866-678-6356 (866-6SUNFLO) to learn more.
